Riseria Masinari is one of the oldest rice mills in Italy, active since 1750 and now looking toward the future.
I redesigned their logo to keep an “ancient” flavour while working as a clear, modern icon for social media and digital use.
We created a photographic story of the mill, the landscape and the people who work there, to show the soul behind the brand.
I also helped them shape their first LinkedIn presence, highlighting their push on organic rice and sustainable, low-impact techniques.
The result is a visual identity that connects deep roots with innovation, including experiments with blockchain for full product traceability.
