Energrid was an Italian electricity and gas trader, part of the Gavio S.p.A. Group. The company stood out for its modern, fast, and fully web-oriented approach to sales, supported by a strong sales network across the country.
This coordinated brand identity originated from in-store promotional materials but received such positive feedback that it was later extended to multiple channels: web banners, the customer area of the website, print ads, promotional cards, and internal presentation formats. The primary target audience—initially the exclusive focus—consisted of small and medium-sized enterprises (SMEs) and professionals.
The goal was to create a warm, dynamic, and engaging visual identity, far removed from the grandiose and epic tone that had characterized energy market communication in the past. Instead, the approach was informal and customer-centric, reflecting both Energrid’s clients and the company’s attitude towards them.
This idea was brought to life through a series of playful icons, representing a wide range of professions—from astronauts to pizza makers, from business managers to even extraterrestrials.
Headline: “Whatever your job, we have the right energy for you.”
