For the national newspaper La Stampa, I developed the launch campaign for “Percorsi d’Autore,” a summer series of short stories by renowned Italian writers, starting with Marcello Foa.
The concept invited readers to embark on a literary journey at a time when the city feels empty and suspended, with everyone away on holiday.
To evoke this sense of intimate exploration, I designed a key image inspired by a traditional Cahier de Voyages—complete with doodles, watercolors, and snapshots a traveler might collect.
This imagery became the signature look of the campaign, accompanying the debut story and all subsequent authors.
