For Vincenzi, the historic Turin producer of Bicerin liqueur, I worked on a future-oriented “Fine Food” line dedicated to organic, high-quality ingredients. The goal was to bring the spirit of traditional Italian gastronomy into large-scale distribution, without losing authenticity.
I created the logo and, above all, a family of labels featuring original hand-painted watercolor illustrations of each main ingredient – from extra virgin olive oil and honey to pickled mushrooms, bell peppers and pesto.
At a time when true watercolor illustration was rare in Italian packaging, this choice gave the range a distinctive, tactile character. The design has stood the test of time precisely because it is rooted in professional, hand-made illustration and strong brand values.
It is still one of the projects I have loved the most.
