“Create something beautiful that effectively promotes the Human Resources service.
We do so much for everyone, but not everyone knows it.”
Background. Cariparma has expanded and reorganized to compete in the global market. The traditional Personnel Office has evolved into a modern Human Resources Division, offering advanced programs in Recruiting, Training, Career Development, and more.
Brief. Increase awareness among Cariparma employees—at all levels—about the work of the HR department and the career advancement opportunities available.
Solution. A series of internal poster campaigns, each with different creative treatments tailored to the message and target audience. This is the “Art” series, specifically designed for executive offices and formal events.
